When a domain name is the first thing potential visitors see about a company, the choice of name is vital. Choosing well is about selecting the first impression that is made on potential website visitors and ensuring they don’t have a chance to get the wrong end of the stick.
When choosing a domain name, as with choosing a company name, there are several things to be taken into account. Of course, the first choice – and maybe the second, third and fourth as well – may already be taken, so this limits the options for picking an appropriate name. However, what might be obvious to the person choosing the name might not translate well when viewed by someone who wasn’t involved in the process of making the choice.
What’s in a name? Would a domain of any other name be as sweet? The name chosen needs to be clear, fit with the image that the site is trying to convey and leave no room for misinterpretation.